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THE COVER APP

Role: Concept Creator
Timeline: 2020
Method: Phone application
Location: Montreal, Canada

Universal Music Group held a case competition where they asked the following question: “During social distancing, how can technology bring artists and fans closer together?”

Over the course of one week, I created a mockup for an application I called: Cover. An app that lets artists and fans post covers of their favourite songs...but with a twist.

THE CONCEPT

—Cover: Connecting fans and artists through collaboration.

In April 2020, Universal Music Group held a virtual case competition where they asked the following question:

“During social distancing, how can technology bring artists and fans closer together? Music has long been a unifier and source of solace through difficult and challenging times. That role is as important today as ever.”

Over the course of one week, I created a mockup for an application I called: Cover. An app that lets artists and fans post covers of their favourite songs...but with a twist.

I presented a design overview I fully created in Photoshop/InDesign and I introduced the app's conceptual UI system, while explaining its functioning in detail and showcasing its business model.

Project details available upon request.

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