BOTPRESS
Role: Marketing Specialist
Timeline: 2021-2023
Medium: Digital Marketing and Brand Strategy
Location: Montreal, Canada
Botpress is a generative conversational AI platform for building chatbots that automate complex conversations. ($15M Series A)
I worked as a marketing specialist, marketing coordinator and marketing & growth intern at Botpress from 2021 to 2023.
MY EXPERIENCE
As a marketing specialist (2022-23): I was a part of the team that tripled the website active user base and increased sign ups to monthly record high numbers by revamping the Botpress website for the relaunch of the Botpress product in Q4 2022 and Q1 2023. I also edited SEO blog posts for our website, hired freelancers and agencies while managing financials for the tools used in the marketing department. Simultaneously, I created and managed marketing campaigns for online advertising via LinkedIn, Twitter and Facebook.
As a marketing coordinator (2021-22): I increased our social channels following organically by 217.5% and viewership engagement by 400.3%. (Average across platforms) I also created and produced an employee branding video and literary series titled "People of Botpress" for our talent and culture initiatives, I produced and implemented a Botpress marketing and brand guide, and wrote official press releases and articles about chatbots and conversational AI. I was also 1 of 5 employees out of 60+ recognized for "Being the best" at Botpress in 2021-22. Some of the tools used include: Hubspot, Adobe Photoshop & Illustrator, Final Cut Pro and Figma.
As a marketing and growth intern (2021): I developed educational material through inbound marketing strategies for our developer community utilizing our open-source AI software. I also created practical chatbot applications for our client and sales initiatives. Some of the tools I used include: Hootsuite, Google Analytics, ActiveCampaign, Adobe Photoshop, and Final Cut Pro.
THE PEOPLE OF BOTPRESS
The logo I created for The People of Botpress.
The People of Botpress is a video and literary series I created with the goal of highlighting the Botpress employees and the work they do at the company by talking about life at Botpress. Below you will find a list of People of Botpress episodes I wrote and filmed. (Done remotely during the pandemic.)
#1 - The People of Botpress: Nadine Ungerer, Head of Customer Success
The People of Botpress is a series where we highlight our people and the great work they do by talking about life at Botpress. In this first edition of The People of Botpress, we highlight our Head of Customer Success, Nadine Ungerer!
#2 - The People of Botpress: François-Xavier Darveau, Head of Engineering
The People of Botpress is a series where we highlight our people and the great work they do by talking about life at Botpress. In this edition of The People of Botpress, we interview our Head of Engineering, François-Xavier Darveau!
#3 - The People of Botpress: Jean-Bernard Perron, Chief Financial Officer
The People of Botpress is a series where we highlight our people and the great work they do by talking about life at Botpress. In this edition of The People of Botpress, we interview our Chief Financial Officer, Jean-Bernard Perron
#4 - The People of Botpress: Sylvain Perron, CEO and Co-Founder
The future of conversation AI is one that fascinates Sylvain. Here are his thoughts on the industry, Botpress’ outlook and what engineers and developers can do to be a part of this journey.
#5 - The People of Botpress: Michael Masson, Site Reliability Developer
Challenging projects is what pushes Michael to do his best work. Find out what a regular day in the life of a software engineer looks like for him and why he chose to work at Botpress.
#6 - The People of Botpress: Francois Levasseur, Software Developer
For Francois Levasseur, the Botpress team is “like a hockey team”. In our latest People of Botpress interview, Francois explains what he means by this and details his journey as a developer by highlighting some of his favorite projects that he’s worked on at Botpress.
BOTPRESS Q1 2023 RELAUNCH HOMEPAGE
RECOGNITION
I was 1 of 5 employees, out of 60+, recognized for "Being the best" at Botpress in 2021-22.
“I’m just really impressed by his work. He does a great job, he’s an excellent communicator, always looking to improve himself and seeks feedback to better himself. He’s proactive and resourceful.”
- Recognized by Sylvain Perron (Co-Founder and CEO) and Kasey Byrne (Chief Marketing Officer)
